Hi.
Tomás is the Founder and CCO of theplan, an advertising agency dedicated to transforming brands into their most relevant, impactful, and groundbreaking versions.
Previously, he held leadership positions as a multicultural Executive Creative Director, leading teams at Media.Monks as Head of Creative for Netflix LATAM and holding key roles at Grey NY, R/GA NY, Saatchi LA, 180LA, BBDO Dubai, and Young & Rubicam Santiago.
Throughout his career, Tomás has worked with global brands such as Toyota, UNICEF, Mars, Emirates Airlines, Dupont, Uber, Google, Modelo, and Netflix. His work has been recognized at major festivals, including Cannes Lions, LIA, CLIO, ADC, D&AD, ANDY, NYF, and Dubai Lynx.
Originally from Santiago de Chile, he has intentionally built his career beyond his home country—driven by curiosity and a passion for pushing creative boundaries on a global scale.
ONE SHOW
GOLD / ONE SHOW / BRAND ENTERTAINMENT
MERIT / ONE SHOW / ONLINE FILM
MERIT / ONE SHOW / PRINT
MERIT / ONE SHOW / OUTDOOR
D&AD
WOOD PENCIL / D&AD / IMPACT AWARDS
INBOOK / D&AD / PRESS
INBOOK / D&AD / OUTDOOR
ADC
SILVER / ADC / PRESS
SILVER / ADC / OUTDOOR
MERIT / ADC / CONTENT
ANDY
SILVER / ANDY AWARDS / OUT OF HOME
SILVER / ANDY AWARDS / PHOTO
ADDY
GOLD / ADDY / BEST OF SHOW
GOLD / ADDY / EVENTS
GOLD / ADDY / PUBLIC SERVICE
GOLD / ADDY / FILM
SILVER / ADDY / ONLINE FILM
LIA
GOLD / LIA / EVOLUTION (2024)
GOLD / LIA / NON TRADITIONAL
BRONZE / LIA / EVOLUTION (2024)
BRONZE / LIA / PRESS
SHORT LIST / LIA / WELLNESS
CLIO
SILVER / CLIO AWARDS / OOH
BRONZE / CLIO AWARDS / EVENTS
AICP
HONOREE / AICP / PR
HONOREE / AICP / SERVICE
HONOREE / AICP / CONCEPT
NYF
SECOND PRIZE / NYF / PRINT
THIRD PRIZE / NYF / PRINT
THIRD PRIZE / NYF / OUTDOOR
EFFIE
GOLD / EFFIE AWARDS / MENA
GOLD / EFFIE AWARDS / USA
GOLD / EFFIE AWARDS / USA
OTHERS
GRAND PRIX / DUBAI LINX / OUTDOOR
GOLDS / OJO DE IBEROAMERICA / PRINT & OOH / craft film
GRAND PRIX / ACHAP / PRITN & OOH
AND MORE.
JURY DUTIES.
ANDY'S LATAM
NEW YORK FESTIVALS
EFFIE
DUBAI LYNX
CRESTA AWARDS
YOUNG LIONS
MAD STARS
MIDAS AWARDS
LISBON AWARDS.
EL OJO DE IBEROAMERICA